What on Earth Brand History

OUR HISTORY

Universal Screen Arts roots began back
in 1983 with the production of their first
one-page flyer to support a line of
exclusive International T-shirts and
sweatshirts.

Use the timeline at the bottom of this
page to browse through a brief summary
of Universal's history in becoming one
of today's top providers of unique and
expressive gifts.

The What on Earth catalog started in 1983 as a 1-page flyer marketed under our corporate name Universal Screen Arts. It featured exclusive Tees and Sweatshirts from International Universities. In 1986 the What on Earth catalog brand was born along with our tag line: "A Collection of Fun Wear & Delightful Diversions." Today our What on Earth catalog continues to offer exclusive products from casual apparel and tees to gift and home decorative accessories. Approximately one third of the items offered are exclusive to What on Earth only.