Universal exists to make the world a better place.
We do this by strengthening the connections between our customers
and their loved ones.
Our creativity, our resourcefulness, and our sheer hard work, are
dedicated to giving people the opportunity to celebrate their most
important relationships with uniquely expressive gifts.
We believe there is a kind of greatness in this. Not history-book
greatness or rock-star greatness or curing-a-dreaded-disease
greatness, but a quiet, cheerful, incrementally-augmenting-the-
We are fortunate to be able to spend our days doing this work.
And what inspires us, each day, is the thought that when we are
successful, when our business does well, we are able to give
something back to those who mean the most to us -
our customers and their loved ones.
This is the Universal mission.